Pacific Foods Soup Redesign
Prompt: Re-design the packaging of any product or brand of your choosing. Create something that stands apart from the usual products around it.
My Process
For my concept, I wanted to connect to the home-made founding of the company and use common associations with the Pacific Northwest, specifically the weather. I intended to make a friendly design that felt familiar yet modern. To create that familiarity I used outdoor-themed packaging for type inspiration.
Original sketch
1st round digital
Refined Vectors, playing with type
Title alt type treatment
body alt type treatment
Original series colors
Refined vectors and additional flavors
A little trailer I made :)
